My Journey with Ayden

The family of each player brings a unique background and set of circumstances to the Football Academy experience.

In my case, I had already enjoyed success as a young athlete, training with Team GB as an 800 metre runner. However, my career was cut short when I found it impossible to return to the sport as a new mum at the age of 19. I didn’t have the support network and guidance to go back to training, maintain the strict diet and commit the time, and the mountain was impossible to climb.

I then devoted my energy to building a successful and award-winning beauty salon business and continued gaining qualifications in services and therapies, including adult teaching and advanced asthmatic treatments.

There are magical moments, but the task can hinder young players and overwhelm their families.

For me, I wanted to represent my son, as I always have had to, and I recognised that the best way was to study to become his agent, with him as my sole client. Having survived this far and now built a trusted team to work in with Ayden’s interests, he can soundly focus on his game.

Focusing my full attention on Ayden’s football development and emerging career was a monumental challenge and I needed to educate myself fully to understand the football ecosystem in order to guide, protect and represent my son. My experience and practical knowledge is what I now wish to share.